Requirements Engineering as a Surrogate for Business Case Analysis in a Mobile Applications Startup Context

Mobile application development operates in a market characterized by low barriers to market entry, short time-to-market and the need for rapid return on investment, making it suitable for exploiting the potential of open innovation. Technology-driven entrepreneurs often diverge from the standard practice of antecedent business case analysis. We report here upon the result of a six-month empirical investigation of this question, performed within an incubator setting, and our analysis of the results indicates a reasonable probability of success, at least for ventures with access to experienced requirements practitioners. Our results indicate that incorporating RE techniques from the beginning of the venture has the potential to reduce the risks associated with the missing business case analysis. The field observations have also identified requirements engineering challenges in this domain worthy of further investigation. In particular, the relative impact of business requirements upon the technology requirements is extreme and requirements methods must respond not only to agile development processes but function even when a pivot (an instantaneous and complete change) in business focus occurs.